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<p style="font-size: 18pt; font-weight:bold; font-family:arial, 'sans-serif';"><a href="http://www.heractivelife.com/women/comment/oiselle-a-new-womens-running-apparel-company/">Oiselle: a New Women’s Running Apparel Company</a></p> <p style="font-size: 10pt; font-weight:normal; font-family:arial, 'sans-serif';">Posted July 16, 2007 at 02:00 PM by Bridget Sullivan</p> <p style="font-size: 10pt; font-weight:normal; font-family:arial, 'sans-serif'">From Press Release Seattle, WA - Oiselle (pronounced wa-zell) is a new women’s running apparel company that has recently launched in Seattle, Washington. The company was founded in 2006 with a single goal: to make better apparel for women who love to run and race. According to President and Founder Sally Bergesen, the idea for the company came during a shopping trip to buy new shorts. “The scenario is probably familiar by now. A person has a need. They go looking to fill that need. When they come up empty handed, it dawns on them that they might do something about it. And that’s really the story of Oiselle. I wanted a good pair of running shorts and I didn’t like what the market had to offer.” The company’s debut product is the…<a href="http://www.heractivelife.com/women/comment/oiselle-a-new-womens-running-apparel-company/">(<a href="http://www.heractivelife.com/women/comment/oiselle-a-new-womens-running-apparel-company/">Continued...</a>)<br clear="all" /><br> <p style="font-size: 10pt; font-weight:normal; font-family:arial, 'sans-serif'"><a href="http://www.heractivelife.com/women/comment/oiselle-a-new-womens-running-apparel-company/">Read the full article...</a> | <a href="http://www.heractivelife.com/women/comment/oiselle-a-new-womens-running-apparel-company/">Comment on this post</a></p> <p style="font-size: 10pt; font-weight:normal; font-family:arial, 'sans-serif'">Filed under: <a href="http://www.heractivelife.com/women/archive/category/her-gear-apparel/">her-gear-apparel</a>, <a href="http://www.heractivelife.com/women/archive/category/her-news/">her-news</a>, <a href="http://www.heractivelife.com/women/archive/category/special-features/">special-features</a>, <a href="http://www.heractivelife.com/women/archive/category/announcements/">announcements</a>, <a href="http://www.heractivelife.com/women/archive/category/reviews/">reviews</a><br /><br /> </P>