Her Active Life

Spread the word on the web...

Just click on any of the links below to share Nike assembles all-star cast calling for equality in women’s sports with the world.

Email a friend...

Send Nike assembles all-star cast calling for equality in women’s sports to a friend via email.

Send to email address (required):

Your email address (required):

Your Name (required):

<p style="font-size: 18pt; font-weight:bold; font-family:arial, 'sans-serif';"><a href="http://www.heractivelife.com/women/comment/nike-assembles-all-star-cast-calling-for-equality-in-womens-sports/">Nike assembles all-star cast calling for equality in women’s sports</a></p> <p style="font-size: 10pt; font-weight:normal; font-family:arial, 'sans-serif';">Posted August 28, 2007 at 08:00 AM by Jeanie Rebb</p> <p style="font-size: 10pt; font-weight:normal; font-family:arial, 'sans-serif'">Today, Nike launched its multi-platform campaign, “ATHLETE,” featuring world-class athletes Mia Hamm, Gabby Reece, Picabo Street, and Serena Williams, among others, demanding that female athletes everywhere be respected and judged on their athletic abilities.&nbsp; After speaking with young female athletes across the United States, Nike found they still feel “unequal” when it comes to being respected in sports. “I am an ATHLETE,” Mia Hamm defiantly states before streetballer Alvina Carroll closes the spot saying ... “It’s not a girl thing. It’s not a boy thing. It’s a skills thing.” It is a conversation that Nike has elevated in various ways during the past 35 years with campaigns such as “Let Me Play”, and yet, we are continually reminded that disrespect and inequality continue to permeate the sports landscape. “Female does not equal less than and women…<a href="http://www.heractivelife.com/women/comment/nike-assembles-all-star-cast-calling-for-equality-in-womens-sports/">(<a href="http://www.heractivelife.com/women/comment/nike-assembles-all-star-cast-calling-for-equality-in-womens-sports/">Continued...</a>)<br clear="all" /><br> <p style="font-size: 10pt; font-weight:normal; font-family:arial, 'sans-serif'"><a href="http://www.heractivelife.com/women/comment/nike-assembles-all-star-cast-calling-for-equality-in-womens-sports/">Read the full article...</a> | <a href="http://www.heractivelife.com/women/comment/nike-assembles-all-star-cast-calling-for-equality-in-womens-sports/">Comment on this post</a></p> <p style="font-size: 10pt; font-weight:normal; font-family:arial, 'sans-serif'">Filed under: <a href="http://www.heractivelife.com/women/archive/category/her-fitness/">her-fitness</a>, <a href="http://www.heractivelife.com/women/archive/category/athletics/">athletics</a>, <a href="http://www.heractivelife.com/women/archive/category/her-news/">her-news</a><br /><br /> </P>