What Happened to Sports Illustrated for Women? at Her Active Life

Click here for the Lead Stories

What Happened to Sports Illustrated for Women?

Posted July 1, 2008 at 12:00 PM by Megan Hueter

Section: Her Fitness, Her News

ENTER IMAGE NAME BETWEEN QUOTES - USE ENGLISH NOT FILE NAMING STRUCTURE When I was younger, I was an avid reader of Sports Illustrated for Women. To my recent surprise, I visited the SI for Women Web site and was shocked at what I found. This message from the editor:

“It is with especially deep sadness that we tell you the bad news: The December 2002 issue will be Sports Illustrated Women’s last. These are tough times for a new magazine, and sometimes even loyal readers aren’t enough to make the numbers add up.”

This really saddens me. The magazine only lasted two years, running from March 2000-Nevember 2002. Its primary audience, according to Wikipedia, was women, 18-34 years old, with “a passion for sports.”

What’s even more interesting to me, is that in 2002, Cleary Simpson the then-publisher for SI Women claimed that the lack of readership (and eventual failure of the magazine) is largely due to the fact that, “women are more interested in sports as participants than fans, unlike men.”

Another problem, they claim, is that women’s interest is “fragmented” across a wide variety of sports (such as soccer, tennis or running), with little to bind them as a shared audience.

Personally, I would go as far as to say it’s our cultural values that prevent magazines and publications (as well as some women’s sports) to receive the type of attention they deserve. The primary problem: men aren’t interested (unless the girls are pretty).

Read the rest at Megan’s blog Because I Played Sports.

29 comments, add yours |

Permalink |

Share this article

Tags: hueter

Like what you see? Subscribe to our feed!

29 Responses to “What Happened to Sports Illustrated for Women?” (Leave a reply)

Tankless Water Heater said:

This is a really good read for me, by the way your website is very nicely designed, I have already bookmarked it. Thank you.
October 4, 2008 at 12:41 PM
cheap replacement windows said:

This is one of the best I’ve recently read, interesting and very informative, I appreciate you work and the information you share.
October 5, 2008 at 06:25 PM
Free Powerpoint Templates said:

I’m really impressed with your article, I’m looking forward to see your future posts, I’m really grateful for this great read, thank you for sharing this out.
October 6, 2008 at 09:13 PM
credit report from USA said:

Glad I stumbled into this article! Finally, got what I was looking for!! I definitely enjoying every little bit of it :) I have you bookmarked to check out new stuff you post.
3 credit scores
October 9, 2008 at 02:15 AM
Sportswear from New York said:

I’m looking forward to see your future posts, I’m really grateful for this great read, thank you for sharing this out.
November 10, 2008 at 08:29 AM
Sportswear from New York said:

I’m really grateful for this great read..!! This is one of the best I’ve recently read, interesting and very informative, thanks for sharing..
November 13, 2008 at 06:09 AM
host said:

I’m really grateful for this great read. Interesting blog.I’m looking forward to see your future posts. Thank you!
Martial arts shcools
November 15, 2008 at 03:03 AM
hdtv antenna from st louis said:

I totally agree with you on this one!
November 30, 2008 at 09:06 PM
Chicago SEO from Chicago said:

I enjoy your site. It’s too bad about the magazine and I agree that our interests are spread too thin across many sports.
December 23, 2008 at 02:10 AM
latale gold said:

Thanks, it is very good, I like it very much latale gold
February 10, 2009 at 12:57 AM
Avandia lawyer from us said:

Wow, it was such a nice read. Wish sports illustrated for women readers a great time and hope it keeps rolling soon
February 10, 2009 at 05:25 AM
maple mesos said:

No one knew the great calamity were waiting for them, everyone was wallowed in happiness I like a game which needs to use maple mesos
March 5, 2009 at 09:43 PM
best funny sayings from India said:

This is truly a great read for me!! I love the quality information and news your blog provides :) I have you bookmarked to show this to my brother!
Thanks,
March 14, 2009 at 01:08 PM
Ron Russell from Mississippi said:

Sport Illustrated for women, thats news to me, bu then I never been a SI fan. Personally I never cared for those skinny models---too much model and not enough meat. I like the look of healthy women and not those belemic types.
March 14, 2009 at 09:42 PM
ro zeny said:

Most of the middle school students like to play online games, and they have much ro zeny.
March 26, 2009 at 02:04 AM
No Prescription Needed from Long Beach, CA said:

I’m really grateful for this great read, thank you for sharing this out :)
March 31, 2009 at 10:05 PM
hdtv antenna from San Francisco, CA said:

Bummer. When I was a kid, they discontinued the Chip n’ Dale Rescue Rangers comic book, and that was a huge blow for me. I was a kid, and I loved the cartoon! :(
-From indoor antenna & outdoor antenna
April 3, 2009 at 10:44 PM
Neckties from India said:

Why for a sports journal topless girls picture. Is their any rationale behind that?
April 7, 2009 at 03:18 AM
Live cricket scores from Banglore said:

Hi,
Now u can see in IPL like this , they are some girls as cheer girls..they are cheering public then what about the cricket..
Live cricket scores
April 22, 2009 at 03:47 AM
Seo Prodvijeni from Missouri said:

Hi everyone. It is nobler to declare oneself wrong than to insist on being right - especially when one is right.
I am from Tajikistan and also now am reading in English, give please true I wrote the following sentence: “Expert in seo is affordable seo company india, we offers professional seo services, top seo company india, seo expert india, seo consultant, seo specialist.Seo report is the comprehensive solution to all of your search engine.”

With respect :-(, Abigail.
May 17, 2009 at 02:09 PM
SEO Copywriting service from USA said:

Just wanted to give you a shout from the valley of the sun, great information. Much appreciated.
Regards,
SEO Copywriting
May 19, 2009 at 09:07 AM
Webkatalog from USA said:

Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!
Webkatalog ohne Backlinkpflicht
June 16, 2009 at 09:36 AM
Discount Coupons said:

In reality, it’s quite evident that this is a powerful component of reform in money saving vouchers and coupons for government regulations. It is becoming increasingly clear that saving money and online savings play strongly into online betting and gambling discount vouchers and coupon codes. Furthermore, this useful resource for Jaxx free bet has made it easier to save money and beat the recession with vouchers and coupons. Added to this is an important element of sports betting and online gambling with regard to the money saving relevancy of Paddy Power Coupon, which is why it is crucial that discount vouchers and coupon codes will help beat the recession for sports betting with jaxx.
June 17, 2009 at 08:37 PM
Herpes Remedie from CA said:

i really like your post.. thanks!
June 17, 2009 at 10:47 PM
convention services from http://www.hallauditorium.com said:

What a facinating article. I’m looking for a marketing expert to help with a project, could you help? Please come visit my site udiatorium albuquerque convention center when you got time.
June 21, 2009 at 12:37 PM
Traders from http://www.importeramerican.com said:

You share valuable information and excellent design you got here! I would like to thank you for sharing your thoughts and time into the stuff you post!! Thumbs up. I would love some feedback on my site Import Export when you got time.
June 21, 2009 at 12:38 PM
Modesto Business Directory from http://www.californiamodesto.com said:

Really it is nice post and thanks for sharing it and really it is very useful. Please come visit my site <a href="http://www.californiamodesto.com">Modesto Yellow Page Business Directory when you got time.
June 25, 2009 at 09:35 AM
Fremont Business Directory from http://www.californiafremont.com said:

I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business Thanks for all your help and wishing you all the success in your business Please come visit my site <a href="http://www.californiafremont.com">Fremont Yellow Page Business Directory when you got time.
June 25, 2009 at 09:36 AM
Angel Blue Eyes from CA said:

very nice post thanks!!! i like it
June 28, 2009 at 04:43 PM